this is something that i think a lot of people in the obama white house and obama himself have a real hard time grasping. for his entire presidency, particularly his first year, taeuf david objection elrod and his advisers thought the answer was more cow bill, give another big speech. they do it when his approval right inks are high or low and it never worked. people forget he gave about a 52 speeches on obama care alone in his first year in office, and he never made the thing popular, not once. he gave two essentially state of the union addresses on it, not once did he make the thing popular. it's still not popular. he got that thing passed not because it was popular, not because he roused the will of the american people because he through in a whole bunch of shady back room deals and had nancy reid -- nancy pelosi and harry reid twist arms. and whenever he thinks he can take his issue to the american people it doesn't work. and the theory was after the election, okay maybe what was missing was some organization, be more of a community organizer and that's why he started organizing f